Tracy Packiam Alloway, PhD, is an award-winning psychologist, professor, author, and TEDx speaker. She has published 15 books and over 100 scientific articles on the brain and memory. She has also provided consultancy to the World Bank on reading in developing countries and is a sought-after speaker internationally. Her research has also been featured on BBC, Good Morning America, the Today Show, Forbes, Bloomberg, The Washington Post, Newsweek, and many others. She was also featured as an expert in the documentary The Observed.